On of the biggest NBA sports agents is David B. Falk. He has primarily worked with the NBA players and is known to nurture talents like Michael Jordan. In his entire career span he has been known to represent 90 NBA players of the top class notch. In fact in the 1990’s he was considered second only to Commissioner David Stern in NBA.

Currently he is in semi retirement and has only 7 players who he represents. NBA agents who want to emulate him should look at the various strategies that helped the salaries and pays of the athletes grow. He was single handedly responsible for the hike in pays of the athletes from $330,000 to $4.5 million (Michael Jordan) in 2001. He also made tens of millions of dollars for his off court income and other endorsement deals.

He has become a benchmark and his legacy for other certified sports agents is huge. In fact he kept the interests of his athletes as a priority. Both his athletes and he benefited from their unique relationship. Though he was target of industry venom, the industry operated in the way that he set targets for them.